The Best Video Marketing Campaign

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Before you decide upon your video marketing campaign you need to ask yourself a few questions. Video has the potential to boost your sales and gain you more subscribers, so it is important to take some time to plan out exactly the kind of video marketing tools you intend to use.

Who is your target audience? Do you know their demographics and where they are likely to be located? Also what is your end goal in all this? If you have decided to use YouTube in your online video marketing campaign then why did you come to this decision?

It is wrong and foolish to base your digital video marketing on the latest trends and technological fashions. You cannot choose something just because you see others doing the same thing. You would be better off finding a video strategy that fits your product and business model.

Know your customer

Ask the following questions:

· Does your potential customer use the internet?

· What is the speed of their internet connection?

· Do they use their phone to access internet content?

· Is your customer familiar with your company and products?

If your potential customer does use the internet and has a fairly fast connection then you can base your video marketing campaign around YouTube. If your end goal is to get better conversions and perhaps more sales, then using YouTube marketing will be very good for your business.

Video marketing secrets

Most people tend to think YouTube is the only video site out there. True, it is the most popular by far, but there are many other smaller sites which offer good value. Metacafe for example is another site which you can upload your video to for extra traffic back to your website. As the saying goes, don’t put all your eggs in one basket. Diversify your video marketing for better results.

The secret of getting traffic back to your website is to add your website link in the description box as well as to the video itself. Once your video has been uploaded to video sites you will start to see traffic coming back to your own website.

What types of online video should we create?

There are many categories that a video can fall into. Essentially they are educational, humorous, informative, controversial and entertaining. You should try to create a video that is informative and if you can inject a bit of humour here and there, then all the better. At the very least keep it light and upbeat and try not to drone on and on.

A good video will engage the viewer and be no longer than around two minutes. After this time the mind can tend to wander if the video is not keeping our interest.

If you are talking about a company product for example, then why not demonstrate it on camera. People love to be informed and educated. Look at the many demonstrations of items such as laptop computers, cameras and smartphones available on YouTube. If your video is convincing enough you can certainly expect further interest and clicks back to your website.

Video presentations

Another good video marketing campaign strategy is to film a presentation or seminar you are involved in. This could also be packaged as a DVD for purchase. If you know what you are talking about you can truly brand yourself and your business in this way.

Video blog

Sometimes called a VLog, this is very much like a normal blog except you are talking about things on camera. Someone from your company can talk about the issues of the day. All it takes is someone to film them talking and then you can upload this onto the blog. People love to check out blogs.

Video testimonials

Sometimes text testimonials on a sales page are never enough. Can we really trust them? Why not use your video camera to film people giving testimonials about your product or company. Video testimonials are used effectively after seminars when members of the audience are invited to comment on what they have experienced.

Sales pages into video

Why not convert your online sales pages into video sales pages. This is a great video web marketing tool to use. An engaging sales video is far better than a long page of endless text. When we hear a voice speaking out loud the sales copy, this builds a level of trust with the viewer.

Conclusion

Your video marketing campaign should be planned in advance and be strategically beneficial for your business. The power of online video allows you to put your business on the map and gain better conversions. You will have a worldwide audience only too eager to see what you have to offer.

Self Employment From Home

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Everywhere you look today people are trying to find ways of making more money, and one of the most popular ways seems to be self employment from home. There are many great opportunities that await you, if you have a decent computer and an active Internet service. Picking out something to do in order to make more money, does not require you giving up your regular career. It is simply a way to earn extra money to combat this weak economy we face today. Finding a great idea means you will be able to generate money, out of something that you otherwise would not have looked twice at before.Computer SkillsIf you have strong computer skills, there is a very good chance that you will be able to put them to work on the Internet to make money. Everywhere you look today, the Internet seems to be dictating the employment flow. With companies today asking for computer skills simply to be hired, you are going to need to know your way around the machine. If you have good solid skills, you could actually put them to use for yourself. Self employment from home is something that has a multitude of options attached to it. Working on your home computer, is something that many people actually attempt. You can be quite surprised on just how much money you can make when working from home and the better you are on your machine the more money you will make.It’s All YoursThe best part about self employment from home is that it’s all yours. You do not have to spread out the credit for a good day, but you will also have to accept the fact that a bad day is on you too. You can build this small business into your own empire, and this is something that you will be very proud of. You can make it work whatever way you see fit, and this is something that you would not be able to do working for someone else. If you decide that this is something that you want to do full time, you are going to need to be sure that this plan is strong enough to make money continually. If you are not completely sold on your idea, nor will anyone else be. You will want to be strong enough to make it through the slow patches, and be sensible enough to know there will be those times where business might be slow.Can Be FunSelf employment from home can actually be a lot of fun, and if you have a great idea on how to make money you may even have more free time to enjoy yourself. Having a great small business is something that many people wish for, and if you do it right there is no reason why you cannot succeed. Take some time to review your options from self employment, and you may find that this is exactly what you have been waiting for.

Where Does Your Health and Fitness Feature on Your Priority List?

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One of our societies esteemed values is a persons ability to get more work done in less time and we tend to reward “doing” and give little merit to “being.” The end result is that many of us are being pulled in many directions at once constantly running, striving, performing, and endlessly accomplishing tasks at great risk to our body, mind and spirit. This can cause anxiety and stress which can harm our health.We can be so focused in seeking to serve and please others that we often neglect our own needs and it sometimes can take a major illness or breakdown before we take time to stop and take stock of our situation.The pressure of balancing a career, child care, marriage, family responsibilities and household chores leaves little time for self care. Women, especially, are programmed to sacrifice personal time and the first thing that drops off the priority list when we get busy is taking care of ourselves.A proper exercise program is the best stress busting remedy there is. But to change your schedule to make time to do it you must push it up on the totem pole of priorities. People who exercise don’t necessarily have more time than you, they are aware that what they are getting out of exercise is worth more than whatever else they could be doing during that time (sleeping, watching TV, surfing the internet, lunch with friends, chores, etc.).The right exercise decreases the stress hormone cortisol and increases endorphins, your body’s ‘feel good’ hormones to relieve stress, tension, anxiety and frustration. By dissipating any negative emotions and adrenaline through physical activity you can enter a more relaxed, calm state of being from which to deal with the issues and conflicts that are causing your anxiety.Exercise is one of the most important coping mediums to combat stress and tension and can turn potentially unhealthy emotions into a motivational tool to increase your health and well being. Not only can exercise counter current stress but as you become stronger and fitter you will become less affected by any stress you face. Your boiling point becomes higher and you will react less when someone pushes your buttons during the day.The most effective and efficient type of exercise to relieve stress and anxiety is strength training exercise. With just 2-3 short sessions per week you can experience the stress busting power of proper exercise. You will also receive many physical benefits such as increased strength, fitness, endurance, and energy. Your metabolism will be stimulated so you burn an increased amount of calories (fuel) which will burn off any excess body fat.People who exercise regularly tend to feel better about themselves and the increased feelings of self-worth and self esteem also contribute to wanting to eat more nutritious food. These things help your body to manage stress better and also help the body mend itself from the harmful effects of stress.When you leave yourself off your own priority list, you actually cheat those you love out of the “whole” you. Instead, you bring to “a diminished version of yourself,” to all relationships, spouses, children, parents, friends and pets. If you don’t take care of yourself you don’t have anything to give.When you accept that your health and fitness has to be a priority and you have fully accepted its importance in your life you can then set about making time – as this is the key, time is not something that is just found. When you take care of yourself in this special way with exercise you will have more to give to your family, your work and your own life.